Saucony — Aya 94

I collaborated with Saucony to create motion content for the release of the Aya ‘Black Yellow Red’. The goal was to design something that reflected the bold, athletic spirit of the original ’94 era. I handled concept, art direction, design, and animation, creating visuals that carried the same energy as the era that inspired it. The final piece was shared across Saucony’s social media to promote the release.